Competitor Analysis : Vivid Vision

Vivid Vision is a VR project used to treat amblyopia, strabismus, and convergence disorders.

There is a big difference between the clinical version and the home version. The clinical version is a set of tools and mini-games for eye doctors to assess and improve amblyopia and strabismus. It is more focused on assessment and short sessions (5-60 minutes) and lots of different mini games. The home version will be a full-length game with a story, something that you could really spend a lot of time playing. It will have less testing and assessment, and will be focused more using game mechanics to make it easy to spend the time needed to see changes in perception.

The two versions will share data, so a person can go into their local eye clinic, get assessed by their eye doctor, and learn the system under their supervision. They can then go home and do some of the games and assessments while their eye doctor can keep track of their progress using our cloud data service. The doctor still has oversight and can schedule tests and games remotely for use at home.

We want to give clinics more tools for their patients with lazy eye and expand the number of people who are getting vision care in clinics.  We also know that there simply are not enough clinics to provide care to everyone who needs it in the world. This is why we will also be providing a simpler, automated, version for those for the millions who don’t have access to clinics. The research that they are doing has been seen as scientifically viable and is working.

What is amblyopia and strabismus?

Amblyopia, also known as lazy eye, is a vision development disorder in which an eye fails to achieve normal visual acuity, even with prescription eyeglasses or contact lenses. Amblyopia begins during infancy and early childhood. In most cases, only one eye is affected.

Strabismus, also called crossed eyes, is a condition in which the eyes do not properly align with each other when looking at an object. Which eye is focused on the object in question can switch. It may also be present occasionally or constantly.

How can you learn from any mistakes they made?

Their decision to use a clinical version and a home version is interesting as it is scientifically proven to work so it would have been thought that Vivid Vision would only be in use in clinical situations. I would do the same as Vivid Vision and open the market up so that the software can raise more awareness by being used by more people.

How does their product look and what do you “feel” when you use it?

The games are played using Oculus Rift and send specific images to each eye in an effort to train the lazy or crossed eye to work harder. Founder, Blaha explains “We’ll take specific objects in the virtual space and render them a lot brighter to the weak eye, and a lot dimmer to the strong eye. At a certain threshold, the brain kind of says, ‘OK, there’s something unique going on in this eye that I have to pay attention to,’ and it turns it back on.”

With my product, I want to be able to manipulate the display on the headset without putting too much strain on peoples eyes, but also showing what it is actually like to have some of the vision disorders.

Vivid_Vision_Bundle

 

https://www.seevividly.com/blog/62/An_Introduction_to_Human_Vision_and_Virtual_Reality

http://www.eye-sim.com

https://www.seevividly.com

http://time.com/4154830/virtual-reality-lazy-eye/

Leave a Reply

Your email address will not be published. Required fields are marked *